— PROJECT
Scale
— ROLE
Brand Direction, Brand Design, & Illustration
Quality data is the bottleneck for high performance machine learning models. Centered around this thesis, Scale has become one of the fastest growing AI companies. The world's largest LLM providers partner with Scale to improve their data and model performance. Scale works closely with industry heavyweights including Meta, Microsoft, Nvidia, and OpenAI.
Scale logo symbol composed of three right triangles that double (or scale).
Scale homepage featuring interactive Spline animation.
Scale logo symbol with animation by Sigge Bjerkhof.
Isometric illustrations for various Scale product use cases.
3D symbols representing Scale’s ML pipeline. Collaboration with Danny Jones.
Photo of Scale CEO, Alex Wang. Collaboration with Christophe Wu & Danny Jones.
Photo of Scale CEO, Alex Wang. Collaboration with Christophe Wu & Danny Jones.
Icon set for Scale’s company credos. The credos are recited at every All-Hands.
Scale HQ lobby with colorful transparent panels referencing bounding boxes. Collaboration with Blitz. Photo by Lin Zagorski Latimer.
Scale HQ lobby with custom wood wall referencing streets on a map. Collaboration with Blitz.
Wayfinding icons for Scale HQ in San Francisco.