— PROJECT
Robinhood Gold
— ROLE
Brand Direction, Brand Design, & Illustration
Robinhood disrupted the brokerage industry by introducing zero commission stock trading. Without paying any brokerage fees, Robinhood customers are able to derive tremendous value. Therefore as the first paid product, Robinhood Gold needed to be a compelling offering. Robinhood Gold is a paid subscription service that enables pre and after hours trading, additional buying power, and larger instant deposits.
Robinhood Gold logo with custom lettering.
I developed the branding for Robinhood Gold and closely collaborated with the Lead Product Designer, Creative Director, and Co-CEO. I commissioned Danny Jones to translate the illustrated gold banner into 3D. I also worked closely with our frontend iOS and Android Developers to implement a gold gradient that dynamically responds to the accelerometer.
Infographic highlighting Robinhood Gold’s extended trading hours from a 9:30am – 4:00pm window to a 9:00am – 6:00pm time frame.
Set of illustrations for the Robinhood Gold FAQ section.