Google Marketing Platform


Art Direction & Brand Design

The Google Marketing Platform is an integrated suite of advertising and analytics tools that empower businesses to plan, execute, measure, and optimize their digital marketing efforts. Google Analytics, the best known service in the suite, is a web analytics tool that provides valuable insights into website traffic and user behavior.

I worked with the Google Brand Studio to redesign the icons for the entire Google Marketing Platform suite of services. Since the tools are related and often seen next to one another, they needed to look like a family of services. All of the icons share the same shape language, height, and value range.

Icons for Search Ads 360, Analytics 360, and Display & Video 360.

I worked with Brent Clouse on this animation of the Analytics icon.

A portion of the Google Marketing Platform webpage.

The Google Analytics brand as it appears in product.

All of the Google Marketing Platform services.