— PROJECT
Google Maps
— ROLE
Art Direction & Brand Design
Google Maps was the first GPS app for the iPhone. When Apple released Apple Maps, their app icon looked very similar to the Google Maps icon. So similar that our user testing found that many users were accidentally using Apple Maps when they intended to use Google Maps. It was clear that the Google Maps icon needed a visual update that made this distinction clear.
Animation of the new Google Maps logo. Motion work by Brent Clouse.