Cheerios

Client: General Mills
Agency: Zeus Jones
Design Director: Brad Surcey
Strategist: Katie Iwanin
Producer: Dave Annis
Storybird CCO: Kaye Puhlmann
Illustrator: Ty Wilkins

Zeus Jones in Minneapolis developed an innovative new strategy to help Cheerios continue to promote literacy to children. Teaming up with collaborative storytelling site Storybird, Zeus Jones developed a contest that encourages Cheerios' large Facebook community to create original stories. I was hired to develop 30 custom illustrations on the themes of curiosity, exploration and imagination for the contest.

Make your own story using my illustrations right now at Storybird.

© Ty Wilkins